5 Reasons Custom Web Development is the way to go
Many businesses are choosing to create their own websites instead of using the website builder. They got it when they signed up with their hosting provider. There are many reasons why you might want to do this. But ultimately it comes down to control over the experience your users have when they land on your site. Custom web development allows you to build the website your way. In any coding language, you’re comfortable with and it gives you complete control. How users interact with your website once they’re there. Here are some of the top reasons custom web development might be right for you.
1) Data privacy
One of your first concerns should be data security. If you’re using a shared server, there are no guarantees that your private information won’t become public. That someone will find a vulnerability in your site and compromise it. Server vulnerabilities are pretty common these days, but if you work with a top-tier web development firm that creates customized solutions for businesses like yours, you can feel confident that you’re getting extra protection.
Another perk of a custom web development project is that you get a higher level of customization. You aren’t limited by templates, and you can have greater control over your site’s functionality. Your business also won’t have to compete with thousands of other sites on similar platforms—making it easier for you to stand out in your field.
Companies who invest in custom web development companies are able to get more bang for their buck.
2) User experience
Thanks to blogs, customer reviews, and social media, online customers are more informed than ever before. This means that they’re choosier about how they spend their money. Make sure your customers can get what they want by providing a seamless user experience—custom web development builds websites with intuitive navigation and smooth interactions across all devices. This kind of personalization helps increase both engagement and conversion.
The more your website can anticipate what your customers want, in real-time, and deliver it instantly, with zero wait times, the more likely they are to keep coming back. Customers with something better than expected are often happy to spend extra money when they find what they’re looking for—custom web development can lead to higher rates of loyalty and repeat business.
A custom development approach is scalable. When you’re ready for your business to grow, you can add more employees without having to invest in new technology and systems. A custom development project allows you to build a system that’s prepared for growth and change. For businesses that depend on innovation and finding new ways of doing things, a custom solution allows flexibility while remaining scalable.
Open source solutions like Drupal or Joomla are great for small businesses and startups, but they can’t scale with your business needs. A custom solution allows you to build your team and grow your company without worrying about technology getting in your way.
4) Time to market
With a custom website, you don’t have to wait for other developers to release updates or bug fixes. Every customer can have a site that functions exactly as it should because your web developer built it from scratch. Instead of waiting, you can launch your project when it’s ready. Plus, there are never any surprises—your site will be perfect right out of the gate.
With a custom website, you also get complete creative control. You can build your site exactly as you want it, with every bit of functionality and aesthetic you desire. Your developer will work with you through every step of design and development so that your vision becomes a reality—not just something someone else thinks would be cool or useful for your business. The result: a site that perfectly showcases what makes your company different from all others on the web.
Starting a business and obtaining custom web development isn’t cheap. If you’re considering a custom website development company, it’s likely that you’re already in a position of profit or revenue; otherwise, it’s very unlikely that you can afford it. However, custom sites are appealing because they look different from everything else on your competitors’ websites and generate traffic through their unique features and design choices.
This upfront cost will seem like an expense at first. However, as time goes on and you begin generating revenue, you’ll be glad that you invested in your business and its website. All of your hard work will pay off and it will begin to generate traffic through its unique design choices. This keeps customers engaged and helps them find what they’re looking for with little effort on their part.