Manual Vs Automatic SEO-Should you automate or go the manual way?
Creating a great website is one thing; however, driving traffic to that particular site to that site is another thing. SEO is one of the cheapest ways to get targeted traffic to a specific website. If you have excellent On-page and Off-page SEO, your website can take high positions on the SERPs. It could also drive a lot of traffic to the website that you have created with the help of Manual SEO.
Manual Vs Automated SEO
In this digital marketing world, there are several thousands of SEO software and SEO platforms. Many people are in the dilemma of hiring an SEO agency or using the available SEO platforms. Many SEO platforms can do anything related to SEO like keyword research, directory submission, and forum posting.
Manual SEO is the type of search engine optimization that involves an individual or a team of SEO experts that implement various on-page and off-page SEO strategies into a website. It indicates and involves significant planning and coordination for the SEO team to carry out multiple activities. The manual SEO is a little slower and appreciated over others due to being more authentic; the automated process is taken as spam activity and given less importance. Not all software is meant for spamming, and they aim to help ease the SEO efforts.
Automated SEO is the type of SEO that involves the use of software to implement SEO strategies into a site. Automation has also exceeded manual efforts. Much efficient automated software is prevalent, which is successfully enabled for carrying out basic SEO activities. These activities include social bookmarking, keyword researching, forum posting, etc. These types of software ensure 100% satisfaction to the end user and make submissions ten times quicker than the manual process.
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Advantages of Manual SEO
Manual SEO can be tedious and time-consuming. However, it has some advantages, such as-
- You have 100% control over your SEO strategies.
- You can also certify that an SEO task has been handled according to the plan you have implemented.
- With Manual SEO, you can also improve your Off-page SEO by handpicking the backlinks.
- You also have the authority to choose where your site is linked from—however, the quality of these sites and the quality of content surrounding the backlinks.
- Higher planning and coordination among the SEO teams.
- Much stable compared to the automated process.
Cons of Manual SEO
Mentioned below are some of the reasons you should avoid manual SEO at all costs-
- Manual SEO can be highly time-consuming on some occasions. An SEO expert can sometimes take hours to submit ten websites to these search engines.
- It also involves a very high level of dedication and effort on behalf of your SEO team. This is the dedication that can be channeled to the areas that one is not able to automate.
- The manual SEO is not cheap. Since all the tasks are manual, you are forced to hire a big team of SEO experts.
- Manual SEO is very slow. Manual SEO strategies also take a lot of time to implement or come into action. It is a fast-changing world of SEO, and a day wasted could lead to huge losses.
- For websites with thousands of pages, manual SEO could take many years.
- Needs manpower and control of operations.
Advantages of Automated SEO
SEO automation is the very process of taking repetitive or straightforward tasks and automating them. The primary benefit of automating your SEO practices is spending more time on the creative aspects of the optimization. You can do automated advertising, which is the process that automatically creates those ads using the material that is found on your website and produces professional-grade banners and text ads for you. This is done automatically. One does not have to worry at all about hiring a designer to create ads.
It is possible to automate SEO as it is pretty economical. Automation SEO is relatively cheaper. It is also faster to complete SEO tasks automatically than manually. One is also able to handle tedious and time-consuming tasks like site audits. One can also check for broken links or keyword density and tags.
Mentioned below are some of the reasons you should consider automating some of your SEO tasks-
- Automated SEO is very economical. It is relatively cheaper. Automated SEO is also faster and it completes SEO tasks automatically than manually.
- One is easily able to handle tedious and time-consuming tasks like site audits. One also has the liberty to check for broken links or keyword density and tags.
- One can also get accurate and up-to-date data on keyword rankings.
- One can easily analyze the backlinks of the competitors and Meta content and replicate what is working.
- Automated SEO also replicates the scheduled SEO tasks which in turn saves your time.
- One does not need to hire a huge SEO team. It also increases the ROI.
- Saves money on hiring SEO teams.
- Easy to gauge the competitor’s progress and strategies.
Many people make use of technical SEO audit services, which are the services that are provided by SEO agencies, and they include an inspection of your website to find problems or the issues that are holding the particular site back in the organic search results. These are the types of services that include documentation of the found issues and consultation throughout implementation.
Cons of the automated SEO
- One should use automated SEO. If it is not properly, the SEO software can create low-quality backlinks. These types of low-quality backlinks can create a problem for you and get your site penalized.
- Most SEO software focuses on quantity over quality. It could also lead to problems in the long run.
- There are many links one can create through automation. But these links will not be a source of the traffic to your site.
- Doesn’t ensure quality backlinks.
- Software-created backlinks do not ensure traffic.
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An ideal SEO is the one which has can do the following-
1- Understand the core web vitals of the site.
The core web vitals are a way of measuring the overall user experience of your website page. There are several other signals for page experience. However, the core web vitals always focus on loading, visual stability, and interactivity. These core web vitals can improve the visibility of the website and its ranking in browsers. It can also give the audience a hassle-free experience while browsing your page.
2- Focus on the featured snippets
Featured snippets are the short text snippets that appear at the top of Google’s search results for quickly answering the searcher’s query. This information is automatically retrieved from web pages that are indexed by Google. By being aware of the searchers’ intentions and keeping an eye on featured snippet targets, you can target a featured snippet.
3- Learn the EAT principle
One should learn the EAT principle which stands for Expertise, Authority, and Trustworthiness. It is not any type of algorithm, it is a concept. These three factors are used by Google to assess the quality of those pages. This quality determines where the web pages will show up in the search engine result pages.
4- Create new content
If you want your website traffic to increase, you should constantly update it by putting out new content frequently. It helps your site target a wide range of keywords. It also allows the websites to target phrases that are related to their business. The fresh content pages also create new links for the website you have created for the internal and external linking process.
The backlinks are extremely essential for SEO.
5- Update old content
We are no strangers to the very fact that new content gives you more traffic. It also helps you build trust between you and the customers. The customers rely on your site for useful information on whatever market you are in. The updated information also helps build domain authority.
You should reevaluate keywords and redo the images if necessary.
6- Focus on user experience
One should try to widen their perspective and focus on new user experiences. It improves the organic search marketing performance and it deals with how users interact with your website.
One should be able to decide according to their needs and convenience which SEO to go for. Whichever you pick, you should consider your choices. You also have to feel certain that you are settling on the right decision for your business in both the long haul and not simply picking the least expensive or most straightforward alternative.
Due to the numerous advantages of both methods of SEO, we are unable to conclude which is best. Each has benefits and drawbacks. Automation in SEO ensures consistency and saves time. Although manual SEO requires more effort to set up and maintain, it can offer greater personalization and originality.
Knowing your needs and anticipated budget is crucial to choosing the best option for your company’s online presence. Since it takes less time and effort, many individuals think automated SEO is the way to go. However, there are several advantages to manual SEO, like more error detection, faster ranking improvement, better outcomes for mobile devices, and the addition of a more personalized touch. You will know what kind of SEO you require once you are clear on what you want.