Outsourcing Digital Marketing Services to India Has 9 Advantages
According to predictions, the global outsourcing market will soon be shaken up by a slew of new developments. The global outsourcing industry is changing due to the emergence of new competitors, new worldwide demands, and changes in global economics. The following are three predictions made by experts in Digital Marketing: Latin America and Europe may become new outsourcing destinations. In addition, some minor partnerships are forming to save costs in the outsourcing industry, and even European carmakers are considering outsourcing their production.
Aside from all of these changes, three things remain constant. First, India remains the world’s largest outsourcing country, accounting for more than 36% of global BPM (Business Process Management) – or $168 billion. The information technology and digital industries account for most of the global outsourcing industry.
Outsourcing your digital marketing activities has 9 benefits.
1. Human Resources in India
In digital marketing, India has many highly qualified individuals (said by a Brazilian, not an Indian). Indian human resources are well-known over the world. Indian brains are important to occupy top positions in global corporations, prestigious institutions, and international organizations. University graduates comprise about 68 million of the country’s 1.2 billion citizens. They make up around a quarter of the population in Delhi, India’s capital. The better the services are delivered, the more qualified the individuals are.
2. Conserve funds
India’s cheap service prices are one of the key reasons for the country’s dominance in the outsourcing sector. The cost of qualified manpower in India is still lower than in other developing countries. There is a significant difference in the exchange rate between the Rupee and the US Dollar. Not only on the nominal but also on the real exchange rate. Making India generally less expensive for foreign companies to work in.
3. The quality of service provided
Another reason why India continues to lead the world in outsourcing is that the services provided in the country are of excellent quality. India is well-known for the quality of its digital and information technology services and products. With the increasing competitiveness of other emerging countries in the outsourcing business. India’s position at the top of the list cannot be sustained only based on pricing. Companies have established a sense of confidence in the services provided by Indian firms.
4. New insights into business
A group of highly qualified individuals who are well-versed in the notion of digital marketing will provide an outsider’s perspective on your company and a worldwide perspective. This viewpoint may be extremely advantageous to the growth of your organization because your Indian Digital Marketing Company may be able to uncover new vital areas in which to focus their efforts to maximize your earnings.
5. The federal government
India’s political institutions are strong, and the country’s administration is stable. Because outsourcing policies are such an important part of India’s economy, the government prefers them to others. It has provided many tax perks and other benefits to Indian IT companies governed by the Information Technology Act. Now considerably easier to begin outsourcing to the country due to the act. It has legitimized the usage of digital contracts and attempts to combat cybercrime, for example.
6. Up-to-date technology
In India, digital marketing has advanced significantly in recent years, catching up with the rest of the world. Companies are more deeply integrated with the worldwide market and, as a result, with global trends due to recent government investments in information technology.
7. Expand the company’s size
Another strong reason to outsource to India is that you may expand your business and rely on the work of these qualified employees, depending on your company’s speciality. You can expand your client base without investing in a physical expansion. This is no different in the case of digital marketing, and you will have the constant support of the company’s team behind you as you grow your business.
8. Concentrate on your company’s main business.
If a general firm outsources digital marketing, it can concentrate on its core business while a qualified company handles its digital marketing efforts. Of course, you can do this in different countries or even in your own home. But you can bank on all of the other previously mentioned advantages if you do it with India. For example, you can share the labour allocated to campaigns – among other things – if you work with another digital marketing business. You’ll also be able to focus on your firm’s strengths while relying on a backend company to help you with the other areas, allowing your company to provide a more comprehensive experience to your customers.
9. Assurance of a positive return on investment
I’ve already mentioned that outsourcing digital marketing to India will lower your costs, allow you to work with highly qualified people and committed companies that are up to date on technology, and allow you to focus on the core aspects of your business. You may also be able to increase your production capacity without having to hire more people.