The 4 Types Of Graphic Design
Whether you want to become a graphic designer or need to hire a designer for your business, you have everything to gain from knowing the eight different types of graphic design.
Graphic design and the different types of design
Graphic design is a discipline of using visual composition to solve a problem and express an idea using typography, images, colors, and shapes. There is no one way to do this and that is why there are several types of design, each with its own attributes.
Although they overlap, each type of graphic design requires specific skills and techniques. Many graphic designers specialize in one type of design. Others prefer to develop skills in several related areas. But because this line of business is constantly changing, graphic designers must be able to adapt and learn new techniques every day, to change or add specialty areas to their offer. You can get the services from Best Graphic Designing Services Agency.
1. Visual identity
Visual identity is the set of graphic elements that identify a company or organization.
Graphic designers who specialize in visual identity design work with a brand’s decision-makers to create a series of elements, such as a logo, typography, color palette, and image library that represent the personality. of the brand. In addition to traditional business cards and other stationery items, the graphic designers are developing a graphic charter to serve as a reference for all future graphic needs, on all communication channels. These guidelines help to create a certain consistency in the identity of the brand.
Visual identity designers need to have a good general knowledge of all types of graphic design, so they can create elements that can be used across all channels. They must also have excellent interpersonal skills, conceptualization facilities, and a good creative sense, as well as a desire to reach people according to the sector of activity, trends, and competition.
2. Marketing and advertising
When talking about graphic design, most people think of it as designs created for marketing and advertising.
Companies rely on the success of their marketing campaigns to influence the decisions of their target audience. Effective marketing engages people based on their wants, needs, knowledge, and satisfaction with a product, service, or brand. Since visual content is always more engaging than text alone, graphic designers help organizations promote themselves and communicate effectively.
Graphic designers specializing in marketing work with company directors, managers, or marketers to create useful elements for their clients’ marketing strategies. They sometimes work solo or are employed within a company and are part of a team. Graphic designers can specialize in a particular media (magazine advertising, vehicle advertising, for example), or on the contrary work on all media, digital or not. If this type of graphics is traditionally focused on “print” designs, digital is now taking more and more space, especially in content marketing.
Examples of marketing graphic design
- Postcards and flyers
- Magazines and newspaper advertisements
- Posters, banners, and billboards
- Brochures (printed and digital)
- Vehicle wrapping
- Commercial signs and displays
- Email Marketing Templates
- PowerPoint Presentations
- Social media ads, banners, and graphics
- Retargeting Banners and Ads
- Images for blogs and websites
Marketing designers must have excellent people skills, problem-solving skills, and time management skills. In addition to mastering several types of graphic design, layout, and application interfaces, they must also be familiar with printing processes as well as different digital environments. Entry-level positions in this field are a great way for designers to learn the different processes and gain solid skills and experience.
3. The User Interface
User Interface (UI) is the name given to describe how users interact with a device or application. A graphic designer specializing in UI design designs the interfaces so that they are easy and pleasant to use.
This includes all elements that users interact with (screen, keyboard, mouse), but in the context of graphic design, it is mostly about users’ on-screen visual experience, ie buttons, menus, micro-interactions, etc. A UI designer’s job is to strike the right balance between aesthetics and functionality.
UI designers specialize in mobile apps, desktop apps, web apps, and games. They work closely with UX (“user experience”) designers, who determine how apps work, as well as UI developers, who write the code to make the app work.
UI Graphic Design Examples
- web page design
- Theme design (WordPress, Shopify, etc.)
- game interfaces
- app design
Publishing is a field generally associated with long, widely distributed publications. We will think in particular of all printed media: books, newspapers, magazines, and catalogs. However, digital publications have been gaining popularity for some time now.
Graphic designers specializing in this fieldwork with publishers and publishing houses to create the layout of their publications, and choose the typography and any image that accompanies the text. These can be photos, graphics, or illustrations. These graphic designers practice their profession as a freelancer, within an agency, or quite simply as employees of a publishing house.
Editing Graphic Design Examples
- Annual reports
Graphic designers specializing in publishing must have excellent interpersonal skills, master the layout, and be well organized. In addition to being real experts in graphic design, they must have a good understanding of color, printing techniques, and digital publishing.
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