What’s Your Story? How Influencers Can Get Cut-Through on Instagram
Remember the phone book? Not so long ago when we needed a service or product, we would pick up a phone book and look for a business that could help us. In those days successful businesses were those with a name beginning with “A”. That’s because they’ll be at the top of the A-Z list. People are more likely to call A-Plus Plumbers than W&W Plumbing Services, for example. But all that has changed. Phone books are a thing of the past. Forget the A-Z listing – the most successful businesses today are the ones that feed on social media.
Social Media is becoming our need like Instagram
To be available, you need to be on social media. And one of the most powerful social media platforms is Instagram. It is the only social network that can verify your profile location at the top of the feed. This is because Instagram has introduced a feature called News.
Stories make your product come alive. Allows you to share and combine multiple photos and videos; all the moments of your day together make your “story” unique. You can use Picuki tools to explore Instagram Stories, Hashtags, Profiles, etc, without an account Picuki tool is a very interesting and trending tool SmiHub is also similar to Picuki.
Importance of Videos
Videos are very important when it comes to building your own brand. Gary Vaynerchuk, a businessman, and communications manager says that automated videos are an effective way to write. They capture your thoughts as they happen and help you integrate your unique content – which is important to any Promoter.
It is not surprising, therefore, that News seems to be an important tool for building the Influence product. Recent data shows that although Facebook has the highest number of members in Australia, Instagram is the fastest growing social network. Since the news was launched in 2016, there has been a decline in the use of Snapchat – previously the only social media platform that allowed users to post “running” videos.
Additionally, Instagram is driven by hashtags. This means it works like a search engine, so you are more likely to get search results if someone is looking for a business like yours online. It also uses location data, which is good news if you are directing an audience somewhere – for example, if you are a personal trainer in Brisbane.
There are two ways you can use Instagram to your advantage:
1. As a polished marking tool.
Stylish photos and videos can give your product a polished edge.
2. As an automatic scanning tool.
Videos allow you to share the moments of your day as they really happen. They give your audience a different understanding of who you are, what you do, and how you can help them. It also shows them that you are a “real” person, not just a message.
Conversation expert Tony Perzow is a good example of someone who powerfully uses Instagram videos. His videos not only market his programs, they value, entertain, and educate his audience. Hayley Jenkin of Wholehearted Studio is another entrepreneur who uses Instagram very well. Her photos and videos are very stylish and carefully designed, ready to create a sophisticated style for her photography business.
Be careful, though, to strive for perfection. Entrepreneurs are often afraid of appearing untrue or “showing off”. Social media can be a real struggle for them, so they play it safe and do nothing. Thus, competitors appear at the top of the social media viewers’ feeds. They are the ones who make the impact and get the lead.
Courage. To become a Facilitator, you must host a social media platform. Don’t give up on your appearance – people want to see you as real. Videos can give you great cuts with your viewers. Best of all, you do not have to spend a lot of money or have a professional recording studio. In this case, Instagram presents the perfect partner.